"$mart Money Management 321”
Board Game

In the past two years, the Hong Kong Monetary Authority (HKMA) set up a booth at the Hong Kong Book Fair to promote the original financial education game “$mart Money Management 321” and the responses were overwhelming. This year, the booth is themed “$mart Money Management + Fraud Prevention”, reminding visitors to beware of the “Despicable Banana” to trick its victims in different forms of disguises and lure them to click on fake links, and the correct attitude in handling phishing messages.   “Despicable Banana” is the main character of the HKMA’s new anti-scam video series titled “Click the Links, Fall for Scams!”.  It is a seemingly harmless figure that reveals its true, greedy nature once it has hooked its victims.

You are welcome to visit the HKMA booth (3B-B02) at the Children’s Paradise on the 3/F during the Hong Kong Book Fair 2025. The booth features an anti-scam interactive game zone and a photo-taking spot, as well as a corner for free trial of the HKMA’s financial education board game “$mart Money Management 321”.   Participants of the interactive booth games will have a chance to take home a set of “$mart Money Management 321”, the limited edition of the “Despicable Banana” plush bag or other exquisite souvenirs for free.

Booth details:

The limited edition banana-like plush bag has an adorable appearance, but it’s actually a disguise! When you unzip it, it's like clicking on a fake link, revealing its true evil nature immediately.

Other exquisite souvenirs featuring “Despicable Banana” include "$mart Money Management + Anti-Fraud" stickers and notepads.

The “$mart Money Management 321” board game is restaged at the Hong Kong Book Fair, with the booth themed “Money Management Carnival” this year.

Visitors tried the award-winning and popular board game “$mart Money Management 321” and participated in other engaging booth games with the opportunity to take home the “企業綠化大變身”, the town’s first board game focused on green financing, as well as a range of exquisite souvenirs.

In the aforementioned green financing board game, players assume the roles of different corporations and embark on a green transformation journey by raising funds in the financial market, thereby deepening their understanding of green financing. The game also conveys various messages on global warming, climate change, ESG, and greenwashing through the "Green Information Cards”.

Throughout the book fair, our booth was bustling with people, creating a lively atmosphere.

“企業綠化大變身”, the first educational board game themed green financing in the town
Other souvenirs include “Money Management Carnival” stickers and “$mart Money Management 321” rulers