The Hong Kong Monetary Authority (HKMA) is charged with the responsibility for maintaining the stability and integrity of the monetary and financial systems of Hong Kong. There is now an excellent opportunity for eligible candidates to apply for the following position:
Director (Publicity and Public Education)
Key Responsibilities
Reporting to the Chief Communications Officer, this role will be responsible for:
- Visionary Leadership & Team Empowerment: Provide high-level strategic direction and leadership to a multidisciplinary team of creative, digital, and communications professionals. Foster a high-performance culture that balances institutional rigor with agility, inspiring the team to continuously push the boundaries of public education
- Savvy Creative Campaign Direction: Drive the end-to-end conceptualization, artistic direction, and deployment of the HKMA’s signature public educational assets and anti-scam personas (e.g., Lachachu). Possess the marketing savvy to transform dry regulatory warnings into high-impact, culturally resonant, and viral multi-media campaigns
- Oversight of the Public Enquiry Service (PES): Direct the operations, service delivery, and performance pledges of the HKMA’s Public Enquiry Service (PES) team. Oversee the management of public inbound enquiries, ensuring prompt and professional institutional responses
- Advanced AI & Digital Integration: Spearhead the integration of Artificial Intelligence (AI) into the HKMA's marketing ecosystem. Utilize AI tools for rapid content generation, predictive trend analysis, and hyper-targeted audience segmentation. Direct the creation of cutting-edge educational tools to prepare the public for next-generation scams including but not limited to deep fakes
- Mass Stakeholder Mobilization: Strategize and execute large-scale community, educational and institutional initiatives to maximize community reach and campaign impact
- Cross-Sector Stakeholders Management: Lead strategic collaborations with key internal and external stakeholders in the public and private sector, as well as local school networks
Requirements
- University degree in marketing, communications, creative media, Information technology, business administration, or related fields
- At least seven years of robust, progressive leadership experience in brand strategy, digital market growth, or creative enterprise direction. Proven track record of leading and transforming creative teams as a Creative Director/ Managing Director in a 4A Agency, or heading growth marketing for fintech institutions a strong advantage
- Leadership experience in managing creative and public engagement teams within high performing public institutions or statutory bodies a distinct advantage
- Proven track record in corporate issues management a plus
- Campaign Savvy: Exceptional, demonstrable savvy in local pop-culture marketing, short-form video algorithms, and community-driven movements, with a portfolio of award-winning or highly viral public engagement campaigns in Hong Kong
- AI Capabilities: Strong technical literacy and hands-on experience with AI/ marketing tools. Ability to strategically deploy AI technologies to optimize content production workflows
- Exceptional strategic leadership capability, balancing institutional and regulatory risk parameters with bold, non-traditional creative execution
- Superior stakeholder management skills with high versatility to negotiate and manage complex multi-party operations internally and externally
- Native fluency in spoken Cantonese and excellent command of written Chinese and English, intuitive grasp of contemporary local digital culture, memes, and narrative hooks
Conditions of service
- Appointment will be made on fixed contract terms
- A competitive remuneration package will be offered. There is flexibility to take account of additional experience and qualifications
- Fringe benefits include medical and dental benefits, paid annual leave and contract-end gratuity
How to apply
You may submit an application via one of the following channels:
- Online application
*Online application will be temporarily suspended from 29 May 2026 19:30 to 22:30 due to system maintenance - By Mail
Send in the hard copy application form (available either at the HKMA’s reception counter or website https://www.hkma.gov.hk) to:
Recruitment Officer
Hong Kong Monetary Authority
55/F., Two International Finance Centre
8 Finance Street, Central, Hong Kong
Copies of transcripts together with a full résumé including details of past experience should be attached to the application. Please mark your correspondence address and the position applied for on the envelope.
Completed application should reach the HKMA, via the designated submission channel, by 13 June 2026. Applicants may wish to submit their applications in advance of the deadline to allow for any unexpected delays, e.g. with internet traffic, including file size restrictions and system maintenance downtime. Those not contacted by the HKMA within three months from the closing date for applications should consider their applications filed for future reference.
Personal data provided by applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. You may contact the Recruitment Officer at the above address.
The HKMA is an equal opportunities employer. More information on the HKMA can be found at the website https://www.hkma.gov.hk.
The Online Application System is scheduled to perform regular system maintenance from Hong Kong time 6:00 a.m. to 8:00 a.m. every Wednesday. During this time, online application will not be available.
