HKMCA Launches “Panda Mode ON!” Public Education Campaign

HKMC Annuity Limited (HKMCA), a wholly-owned subsidiary of The Hong Kong Mortgage Corporation Limited, announced today (25 June) the launch of a six-month “Panda Mode ON!” public education campaign, which uses the joyful, worry-free lifestyle of pandas as a metaphor to showcase retirement financial planning concepts and encourage retirees to achieve a stable and prosperous “Panda Mode” retirement through the creation of a lifelong income stream.

The HKMCA is launching a series of promotional activities including television commercials, outdoor, online and social media advertising across multi-media channels starting this month. Public education and outreach activities will also be held across Hong Kong, including a booth at the “10^th Golden Age Expo and Summit 2025”, five “Well-Planned for Life. Stable for Life” roving exhibitions at Ocean Park Hong Kong and major shopping malls in various districts, together with a promotional truck and information panels, to help promote the importance of retirement financial planning. For details of the outreach activities, please refer to the annex.

To reinforce public understanding of the HKMC Annuity Plan (Plan) and longevity risk management, the HKMCA is also expanding the “Mr. Well-Planned” series. In addition to utilising relatable day-to-day scenarios to highlight the key features of the Plan through television commercials, a new “Answer with One Click” webpage (www.hkmca.hk/eng/QnA/) has been launched to provide the public with a convenient way to access answers to frequently asked questions.

For more information, please visit the HKMCA website (www.hkmca.hk) or the Facebook page (www.facebook.com/HKMCAnnuity). For enquiries, please call the HKMCA customer service hotline at (852) 2512 5000.

HKMC Annuity Limited
25 June 2025